Fifa World Cup
‘Food of Spain’ signs Spanish Football Federation sponsorship
The Spanish Football Federation (RFEF) has expanded its agreement with the Spanish government to promote food from the country to include a broad set of sponsorship rights
Algorand becomes official World Cup blockchain platform
Fifa has signed up blockchain technology company Algorand as a regional supporter of the 2022 World Cup in Qatar and an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.
DC, Baltimore forge joint bid to be 2026 Fifa World Cup venue
Washington, District of Columbia, has officially created a joint regional bid with Baltimore, Maryland, to become a 2026 Fifa World Cup host site amid concerns over the viability of FedEx Field as a venue
Venezuela’s Televen heralds free-to-air World Cup rights swoop
Televen, the commercial network in Venezuela, has announced a rights agreement for this year’s Fifa World Cup to be held in Qatar.
Fifa seeks massive increase from sponsors on the back of Fifa+ launch
Unprecedented inventory gives Fifa strong bargaining position with brands in renewal talks
Governing body seeking to at least double its sponsorship revenues post-2022
Vancouver in frame to become 2026 Fifa World Cup venue after about-turn
The city of Vancouver, Canada, is officially in the frame to host games during the 2026 Fifa World Cup, four years after dropping out of consideration for the showpiece global soccer tournament
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
Fox Sports looks to leverage 2022 Fifa World Cup for Thanksgiving Day ratings bonanza
Fox Sports has unveiled its programming schedule in the United States for the 2022 Fifa World Cup later this year, which includes 35 matches on the main Fox broadcast network and 29 matches on cable channel…
QatarEnergy fills final Fifa Partner position
QatarEnergy has filled the final global sponsorship position on offer from world football’s governing body by becoming a top-tier Fifa Partner ahead of the World Cup 2022 in Qatar.
India’s Byju’s signed up as latest 2022 World Cup sponsor
India-based education technology provider Byju’s has signed as an Official Sponsor of the 2022 World Cup in Qatar.
Crypto.com adds 2022 World Cup to sponsorship portfolio
Fifa has named Crypto.com as an official sponsor of the 2022 World Cup in Qatar in the most high-profile sponsorship agreed to date by the heavyweight cryptocurrency trading platform
Russia’s ban from Fifa competitions upheld by CAS
The Court of Arbitration for Sport (CAS) has rejected a request from the Russian Football Union (RFU) to temporarily lift a ban imposed by Fifa, the sport’s global governing body, that prevents Russian t…
Emtek nets Fifa World Cup rights in Indonesia
Indonesian media group Emtek has acquired the media rights for the 2022 Fifa World Cup, in a deal brokered by the Infront agency
Adidas to replace Puma as ‘Azzurri’ kit supplier
The Italian Football Federation (FIGC) has signed up Adidas as its kit supplier from January 2023 – ending its long-term association with rival brand Puma.
Russia out of World Cup after Fifa and Uefa bar its teams
Russia has been eliminated from qualifying for the 2022 Fifa World Cup after the governing bodies of world and European football barred all Russian teams from their competitions
Fifa halts matches in Russia as sports world steps up sanctions
Football's world governing body Fifa has halted all international matches in Russia and barred the Russian team from competing under its own name and flag, in response to the war in Ukraine
RTVE nets free-to-air Fifa World Cup rights
Spanish public broadcaster RTVE has secured free-to-air rights from the Mediapro agency to show matches from the 2022 Fifa World Cup
Champions League final to be moved from Russia to Paris
Uefa has voted to relocate this year’s Champions League final from St. Petersburg to the Stade de France in Paris following Russia’s invasion of Ukraine.