Fifa World Cup

Football
Sponsorship & Marketing

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.
Sports Betting

World football’s governing body Fifa has said the 2018 World Cup generated estimated global betting turnover of €136bn ($159.7bn) and was free from any evidence of match manipulation behaviour.
Football
Events

The English Football Association (FA) has said it will commence work on formulating a potential bid for the 2030 Fifa World Cup and has dismissed claims it could target Qatar’s under-fire 2022 tournament.
Football
Events

Qatar's Supreme Committee for Delivery and Legacy has rubbished fresh allegations reported in the Sunday Times newspaper that the team that led the country’s successful bid for the 2022 Fifa World Cup…
Football
Business

Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
Football

Football isn’t coming home. Not this time anyway.
Football
Events

Vladimir Putin has said that stadia used to stage the recent Fifa World Cup should continue as football venues in the future, while the Russian President has also revealed that the country is considering…
Football
Events

Fifa president Gianni Infantino has hailed the 2018 World Cup as the best-ever edition of the national team tournament and said the introduction of video assistant referees (VARs) has acted to “clean” foo…
Football
Events

The Egyptian government has announced that the country will bid to host the 2030 Fifa World Cup and the 2032 summer Olympic Games
Football
Media

Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.
Football
Events

In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards
Football
Sponsorship & Marketing

Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
Football
Sponsorship & Marketing

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up
Football

The story of Getty Images and its long association with the Fifa World Cup reveals a lot about the way technology has changed professional sports photography.
Football
Sponsorship & Marketing

The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
Football
Sponsorship & Marketing

When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today
Football
Business

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI
Football
Business

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations