Fifa World Cup

Football
Media

Rai, the Italian public broadcaster, attracted its highest audience of the 2022 Fifa World Cup last night as Argentina defeated Croatia to reach the final. The match was watched by an average of 10
Football
Sponsorship & Marketing

Analysis by SportBusiness Sponsorship indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its four-year sales cycle, culminating with the current World Cup in Qatar, a more than 4.6-per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its sponsorship rights.
Football
Media

ITV claimed its best Saturday night on record, while fellow commercial broadcaster TF1 again set a new audience record for the year, as France knocked England out of the 2022 Fifa World Cup
Football
Sponsorship & Marketing

Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
Football
Attendance

The number of visitors to Qatar for the Fifa World Cup is set to fall short of the organisers' initial expectations, according to a report by Reuters. While Qatar had predicted 1
Football
Media

The National Broadcasting and Telecommunications Commission (NBTC) is reported to have called on the Sports Authority of Thailand (SAT) to return the THB600m (€16.39m/$17.2
Football
Media

Spain’s surprise defeat to Morocco at the Fifa World Cup attracted a Spanish free-to-air television audience of 12.6 million viewers during the penalty shootout yesterday (Tuesday).
Football
Media

Australian public-service broadcaster SBS pulled in its second-highest linear reach in 2022 during its live coverage of the national football team’s exit to Argentina in the round of 16 of the Fifa World C…
Football
Media

New World TV, the Togo-based satellite broadcaster that holds free-to-air and pay-television rights to the 2022 Fifa World Cup in French-speaking sub-Saharan Africa, has claimed it has suffered a series…
Football
Media

UK commercial broadcaster ITV claimed a peak audience of 20.4 million viewers during its coverage of England’s round-of-16 victory over Senegal at the 2022 Fifa World Cup.
Football
Media

Poland’s 3-1 defeat to France at the Fifa World Cup attracted an average audience of just under 10.8 million viewers across the television channels of Polish public broadcaster TVP.
Football
Media

American run in tournament ends with strong show of viewership
Football
Media

France’s comfortable 3-1 World Cup victory over Poland attracted an average audience of 14.3 million viewers on French commercial broadcaster TF1 yesterday (Sunday) afternoon.
Football
Fan Engagement

Indian media group Viacom18 has moved to further exploit its rights to the 2022 Fifa World Cup by agreeing a content deal with Snap Inc, the parent company of social media platform Snapchat
Football
Media

Australian public-service broadcaster SBS's audience figures for the Australia-Denmark match at the Fifa World Cup were boosted by a strong take-up on its OTT streaming platform
Football
Media

Canada’s second match of the 2022 Fifa World Cup last Sunday was the most-watched Fifa World Cup group-stage match ever in the country. The loss to Belgium averaged an audience of 4.4
Football
Media

TF1, the French commercial broadcaster, has been left angered after missing a VAR decision that came after the full-time whistle in France’s Fifa World Cup match against Tunisia.
Football
Media

Both Fox, Telemundo continue to draw strong audiences for World Cup