Fifa World Cup

Football
Media

Viewership for initial matches paces far ahead of 2018 tournament
Football
Sponsorship & Marketing

Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.
Football
Media

An average audience of 5
Football
Sponsorship & Marketing

Sports betting firm Betano has become Fifa's first gambling sponsor with a last-minute deal announced after the 2022 World Cup kicked off in Qatar
Football
Media

BeIN Media Group will broadcast 22 matches of the Fifa World Cup on its free-to-air beIN Sports channel in the Middle East and North Africa (Mena) region
Football
Media

The opening match of the 2022 Fifa World Cup drew larger television audiences in France, Spain and the United Kingdom than for the first game of the 2018 World Cup but viewing figures were much lower in…
Football
Sponsorship & Marketing

The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Football
Finance & Law

Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.
Football
Media

Television coverage of this year's Fifa World Cup will be carried by 17 free-to-air broadcasters in Thailand
Football
Sponsorship & Marketing

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters
Football
Sponsorship & Marketing

Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
Football
Sponsorship & Marketing

Qatar Airways, the state-backed airline, will sponsor Fox Sports' coverage of the 2022 Fifa World Cup in the United States, it has emerged
Football
Media

Live-streaming audio service TuneIn has secured an agreement with Fox Sports to simulcast the network's English-language commentary in the United States of the upcoming Fifa World Cup in Qatar
Football
Sponsorship & Marketing

Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
Football
Fan Engagement

Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.
Football
Sponsorship & Marketing

Fifa stalled on a sponsorship renewal offer from Hyundai in 2019 worth more than $300m (€291.9
Football
Media

The Sports Authority of Thailand is understood to be finalising a deal to acquire the media rights in the country for the 2022 Fifa World Cup
Football
Media

SNRT, Morocco’s free-to-air public broadcaster, has reached an agreement to broadcast 10 matches from the Fifa World Cup.  The matches will include those of the Moroccan national team.