Fifa World Cup

Football
Media

David Neal, executive producer of Fox’s World Cup coverage, tells SportBusiness why the network can overcome the dual challenges of the tournament being staged amidst a crowded North American sporting schedule and an unfavorable time difference to Qatar.
Football
Sponsorship & Marketing

Just days before the men's 2022 FIFA World Cup kicks off in Qatar, organizers are moving FIFA sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football
Sponsorship & Marketing

Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India
Football
Media

LaLiga's OTT platform LaLigaSportsTV and its channel for public establishments, LaLigaTV Bar, will both show all matches from the 2022 Fifa World Cup through the Gol Mundial service
Football
Media

Senegalese media group E-Media has filed an appeal with the competition commission of the West African Economic and Monetary Union (UEMOA) over the award of 2022 Fifa World Cup rights in Senegal
Football
Media

Fifa and the Infront agency are still trying to finalise a media rights deal in Thailand for this year's World Cup, with just over a week to go until the tournament starts
Football
Sponsorship & Marketing

Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026
Football
Media

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Football
Media

Comcast-owned entity eyes sizable gains from extensive event coverage plans that include live streaming of every 2022 Fifa World Cup match in the United States. Bob Williams reports.
Football
Media

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Football
Sponsorship & Marketing

Fifa has announced a branded licensing deal with mental wellness app Calm ahead of the men’s World Cup in Qatar.
Football
Finance & Law

The United States women's national soccer team will be throwing their weight behind their male counterparts at the upcoming 2022 Fifa World Cup in Qatar following the ratification of new collective bargaining …
Football
Media

Media rights deals have been struck by the Infront agency in Singapore and Myanmar for this year's Fifa World Cup, with telco StarHub and pay-television broadcaster SkyNet, respectively
Football
Sponsorship & Marketing

The French Football Federation (FFF) has received a modified proposal from its national team players for the handling of player image rights after the World Cup in Qatar
Football
Sponsorship & Marketing

Marketing consultancy The Value Xchange has been appointed as the sponsorship sales agency for the Football Association of Wales (FAW)
Football
Media

The Mediapro agency has announced the launch of a subscription OTT streaming platform in Spain to exploit its rights to the 2022 Fifa World Cup
Football
Media

State broadcaster Vietnam Television (VTV) has announced the acquisition of the media rights for this year's Fifa World Cup
Soccer
Media

NBCUniversal service to offer all 64 matches from upcoming event