Formula E
Formula E seals renewals with Fox Sports Mexico, Bell Media in Canada
Formula E has secured multi-year renewals with Fox Sports Mexico and Bell Media in Canada for linear and digital rights to its World Championship
Channel 4 seals UK exclusivity with expanded Formula E deal
Channel 4 has become the exclusive free-to-air home of Formula E in the UK after signing a new multi-year agreement with the electric car-racing series
L’Équipe extends Formula E free-to-air rights in France
French broadcaster L'Équipe has secured free-to-air rights to the Formula E World Championship for another season, extending its agreement from last year.
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Edelston leaving Premier League for Formula E
The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
C.P. Company takes technical supplier role at Envision Virgin Racing
Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Ziggo responds to Nent arrival with Ligue 1 deal, various renewals
Dutch telco Ziggo has acquired broadcast rights to French football’s Ligue 1 and extended rights to various other sports properties in a response to the market entry by the media company Nordic Entertainment (…
Seoul to make Formula E debut, race returns to China in 2022
South Korean capital Seoul is to make its debut in the final round of next year’s Formula E calendar.
Formula E ‘to add four new races’ to 2021-2022 calendar
Next year's Formula E calendar could see the addition of four new races as it looks to deliver a bumper schedule following two seasons of Covid-19 disruption
Star India, Claro agree multi-year Formula E broadcast deals
Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent
London and NY in, Asia out, as Formula E confirms calendar
London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Indonesia’s TVRI strikes deal to show remaining Formula E races
Indonesian state-owned broadcaster TVRI has signed a deal with electric motor racing series Formula E to show the remaining races of the 2020-21 World Championship
DS Techeetah’s share trading deal with eToro could pave the way for similar agreements
SportBusiness looks at the innovative sponsorship deal between the eToro investment platform and DS Techeetah under which the brand provided the Formula E team with $1m (€843,000) to invest via its own platform
ITV secures future free-to-air Extreme E exclusivity, KSA lands Saudi rights
UK free-to-air network ITV has become the latest broadcaster to agree a rights deal for Extreme E, the new electric off-road racing series
Formula E’s DS Techeetah paid by trading profits in eToro sponsorship
Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro