Formula E

Motorsport
Sponsorship & Marketing

This weekend's Diriyah E-Prix offers an opportunity for Saudi future-city project NEOM to reboot its sponsorship strategy after it lost two key deals in the esports sector. But will a partnership with the Mercedes EQ team succeed in repositioning the Kingdom? Ben Cronin talks to sports partnership director Neal Coupland.
Motorsport
Media

Brazilian media group Globo has acquired pay-television rights to electric motor racing’s Formula E, boosting the rights-holder’s exposure in the South American country following a free-to-air deal wit…
Motorsport
Media

Discovery, the international broadcaster that owns Eurosport, has secured a new rights deal with Extreme E, the electric motor racing series, spanning over 50 European countries and including full exclusivity…
Motorsport
Media

Austrian public-service broadcaster ORF has renewed its Formula E rights for a further three seasons, through to 2022-23
Motorsport
Finance & Law

MSP Sports Capital will invest $246m (€202.7m) into McLaren Racing for an initial 15-per-cent stake, rising to a maximum 33 per cent by the end of 2022, valuing the UK-based motor-racing team at $740.5m.
Motorsport
Finance & Law

German automotive manufacturer Audi has announced it will end its works commitment to electric racing series Formula E to pivot its motorsport strategy to rallying and endurance racing, starting with the…
Governance

SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.
Motorsport
Finance & Law

Formula E has made a strategic investment in Extreme E, formalising the close relationship that already exists between the two electric racing series
Motorsport
Sponsorship & Marketing

There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Motorsport
Sponsorship & Marketing

ROKiT Venturi Formula E team principal Susie Wolff will hold discussions with Jonathan Kendrick, co-founder of title sponsor ROKiT, on any return of value due to the brand given the disrupted Formula E…
Motorsport
Sponsorship & Marketing

Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…
Motorsport
Sponsorship & Marketing

Technology firm ABB has widened its sponsorship of the Formula E electric racing series to include the provision of the charging technology for the third generation of cars in the series
Motorsport
Media

Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Motorsport
Governance

Alejandro Agag, the founder and chief executive of electric vehicle racing series Formula E, has suggested that a merger with Formula 1 could be on the cards in the long-term future
Motorsport
Events

Rome has renewed its hosting agreement with Formula E until 2025, with the electric series agreeing to underwrite all of the organisational costs for the race
Motorsport
Media

Eleven Sports will screen the ABB Formula E Race at Home Challenge in support of Unicef live to motorsports fans from this Saturday
Motorsport
Esports

Formula E has launched a 9-week esports competition featuring all of its drivers and teams and will donate the proceeds from the new event to Unicef’s efforts to support children during the Covid-19 c…
Motorsport
Sponsorship & Marketing

Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship. The deal, likely to be an uplift on the €6m ($6.5