French Ligue 1
Unibet takes three-year PSG extension to new territories
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Mediapro scoops up remaining Ligue 1 rights packages
Mediapro, the production group and media-rights agency, has picked up the two remaining rights packages to France’s Ligue 1 from 2020-21 to 2023-24.
PSG tests market for stadium and training ground naming rights
French football club Paris Saint-Germain has begun the process of selling the naming rights to its Parc des Princes stadium and its future training centre
Bids due at end of month for Lille’s stadium naming rights
French football club Lille OSC's stadium is set to be renamed after the venue-owners, the European Metropolis of Lille (MEL), launched a tender for the naming rights
Mediapro’s Roures moves to allay murmurings over Ligue 1 plans
Jaume Roures, the chief executive of Mediapro, has sought to allay any fears over the production and agency’s group’s timeline to launch its new service in France and schedule of rights fee payments.
LFP teams up with StadiumGo
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo.
The French service is said to be the first carpool platform entirely dedicated to sporting events
Toulouse signs up DMax as sleeve sponsor, deal brokered by Lagardère Sports
French Football club Toulouse has added French moving and storage service DMax to its sponsorship portfolio.
The deal includes sleeve sponsorship of the Ligue 1 side’s kit.
Ligue 1 clubs maintain call for action over beIN international rights deal
Clubs from French football’s Ligue 1 have continued to push for the renegotiation of an international rights agreement with pay-TV broadcaster beIN Media Group, discussing the issue in detail at a meeting t…
Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Name revealed for LFP’s OTT platform aiming to stir international rights interest
The new over-the-top platform expected to be launched by the French Football League (LFP) at the start of next year will be called My Ligue 1, it has been reported
Stats Perform extends Ligue 1 and Süper Lig betting rights in beIN deal
Sports AI and data company Stats Perform has extended deals with beIN Media Group for betting video rights to club competitions organised by the French Football League (LFP) and Turkish Football Federation
Arabsat hits back at rights-holders in beoutQ dispute
Satellite operator Arabsat has branded comments made by a group of major rights-holders as “irresponsible” and “disgraceful” about its alleged role in the Saudi Arabian pirate channel beoutQ dispute.
Ara
Olympique Lyonnais adds Deliveroo and Teddy Smith as on-kit sponsors
French Ligue 1 club Olympique Lyonias has added food delivery service Deliveroo and menswear brand Teddy Smith to its sponsorship portfolio
BetCity becomes Monaco’s first Russian partner
French Ligue 1 football club AS Monaco has agreed a two-season partnership with Russian betting company BetCity
Ineos completes €100m takeover for Ligue 1 club OGC Nice
British petrochemicals company Ineos has completed a takeover of French Ligue 1 football club OGC Nice on Monday, with owner Sir Jim Ratcliffe, Britain's richest man, pledging to establish the club as…
French regulator clears path for Ineos’ Nice takeover
British petrochemicals company Ineos is poised to complete a takeover of French Ligue 1 football club OGC Nice after the proposed deal was cleared by the country’s competition regulator, the Autorité de…
Lyon invests in Euroleague club, reveals arena plans
French Ligue 1 football club Olympique Lyonnais has completed a deal to acquire a minority shareholding in local LNB Pro A basketball team ASVEL, along with providing further details about plans to establis …