French Ligue 1
Cazoo adds Marseille to shirt sponsorship portfolio
Online car retailer Cazoo will become the new main shirt sponsor of French Ligue 1 club Olympique de Marseille from the start of next season in a multi-year agreement
LFP enters into exclusive negotiations with CVC for commercial subsidiary stake
France’s Professional Football League (LFP) has entered into exclusive negotiations with CVC Capital Partners to sell a stake in its new commercial subsidiary to the private equity firm.
Pathé and IDG weigh up sale of stakes in OL Groupe
OL Groupe, ownership body of French Ligue 1 football club Olympique Lyonnais, has said it is continuing efforts to strengthen its financial structure after two of its major shareholders, Pathé and IDG …
LFP ‘receives four binding bids’ for commercial subsidiary stake
Four private equity groups have made binding bids for a stake in the commercial subsidiary being planned by France’s Professional Football League (LFP), it has been reported.
LFP suspends Match TV’s Ligue 1 rights deal
France’s Professional Football League (LFP) has suspended its contract with Match TV, the organisation’s media rights partner in Russia.
LFP ‘shortlists’ private equity quartet in race for commercial subsidiary stake
France’s Professional Football League (LFP) has shortlisted four private equity groups to compete for a stake in its planned commercial subsidiary.
Date set for ruling in Canal Plus Ligue 1 rights appeal
Canal Plus is set to discover next month whether its appeal is successful against a court ruling concerning its sublicensing contract with fellow French pay-television broadcaster beIN Sports for coverage…
Webinar replay | The key things sports clubs need to consider in an NFT launch
In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors
Screach delivers Amazon Ligue 1 action to commercial sites, Bergeaud named French CEO
Prime Video, the streaming service of online retail giant Amazon, has chosen UK-based enterprise streaming and advertising platform Screach to deliver its coverage of Ligue 1 football matches to commercial…
Lille ‘agrees Cazoo shirt sponsorship deal’, adds Forma-Protec
French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor
French senators seek limits to LFP’s commercial subsidiary plan
French senators have proposed that investors in the new commercial subsidiary being drawn up by the Professional Football League (LFP) should be limited to a 10-per-cent stake, with a representative of…
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
LFP deadline ‘looms’ for private equity bids, 18-team Ligue 2 approved
Private equity funds including CVC Capital Partners, Bain Capital and Silver Lake are assessing preliminary bids by a deadline of Monday for a stake of up to 20 per cent in a new commercial subsidiary…
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
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Widespread Nigerian coverage of Ligue 1 secured via MBS Sport deal
Agency MBS Sport has acquired broadcast rights in Nigeria to French football’s Ligue 1, in a deal that runs to the end of the 2023-24 season.
BeIN: New Ligue 1 deals take distribution to over 200 countries
Ligue 1 coverage is now available from over 50 broadcasters spanning more than 200 countries, according to beIN Sports, the international pay-TV broadcaster that sells the rights around the world
PSG delivers Premium Partner sponsorship with Gorillas
Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.
LFP ratifies Uber Eats naming rights extension
France’s Professional Football League (LFP) has renewed its Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023-24 season.