German 2. Bundesliga
Bundesliga could offer investors ‘up to 25.1-per-cent stake’ in new global media and esports units
The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and esports rights.
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Russia’s Match TV makes four-year Bundesliga rights commitment
Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
Hamburger SV adds Deutsche Telekom to sponsorship portfolio
German football club Hamburger SV (HSV) has signed a sponsorship contract with German telco Deutsche Telekom
Sport1 extends 2. Bundesliga highlights deal with Sky
Sport1 has extended a sublicensing deal with pay-television broadcaster Sky Deutschland that will allow the German commercial broadcaster to offer free highlights of the 2
Bundesliga clubs agree on guidelines for safe spectator return
The German Football League (DFL) has agreed on a set of guidelines for the possible return of spectators to stadiums for Bundesliga and 2. Bundesliga matches
DFL agrees direct DAZN deal for Monday Bundesliga match, Sky nets record audience
The German Football League (DFL) has agreed a one-match media-rights deal with subscription streaming service DAZN for this evening’s Bundesliga match between Werder Bremen and Bayer Leverkusen.
Sky offers free Konferenz access as DFL continues talks with DAZN, Discovery
German pay-television broadcaster Sky Deutschland will again make its ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bu
VW Commercial Vehicles wants price reduction on Hannover 96 renewal
The sponsorship portfolio of German football club Hannover 96 was dealt another potential blow after Volkswagen Commercial Vehicles (VCN) indicated it will not renew its contact with the club on its current…
DFL strikes payment deals with ‘almost all’ domestic broadcasters
The German Football League (DFL) has reached an agreement with “almost all” of its domestic rights-holding broadcasters over instalment payments for this season’s Bundesliga media rights.
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Bundesliga could resume on May 9 as regional governments discuss options
The Bundesliga could restart as early as May 9 after regional government officials held a conference call to discuss options for scheduling games behind closed doors
St. Pauli stays connected with shirt sponsor Congstar
German telecoms operator Congstar has extended its shirt sponsorship deal with St. Pauli of German football’s second-tier 2. Bundesliga by two more years.
DFL ‘moves closer’ to compromise with domestic rights-holders
The German Football League (DFL) appears to have edged closer to an agreement with pay-television broadcaster Sky Deutschland over instalment payments for this season’s Bundesliga media rights.
DFL appoints bank for private equity bridging loan proposals
German Football League (DFL) chief executive Christian Seifert has said that the governing body of the top two divisions of the domestic game is in talks over a potential bridging loan, adding that it…
Hannover 96 and Hamburg set to lose long-term sponsor
German second tier clubs Hannover 96 and Hamburg will lose the sponsorship of advertising and marketing company NDR Media
DFL and Sky negotiating Bundesliga media-rights payments
The German Football League (DFL) is in ongoing discussions with its domestic broadcast rights-holders as it seeks to reach a consensus with pay-television broadcaster Sky over the final instalment of this…
Sky offers free-to-air Bundesliga Konferenz following coronavirus precautions
German pay-television broadcaster Sky Deutschland has announced that it will make its ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bun