German Bundesliga

Christian Seifert, the chief executive of the German Football League, has said that broadcast rights fee money from Discovery is being paid after a “comprehensive” victory against the international med…

German 2. Bundesliga club St. Pauli has added two new sponsors to assist the roll-out of its club-owned kit brand called DIIY

The executive committee of the German Football League (DFL) has decided to introduce a new revenue distribution model for its domestic broadcast rights that it feels will offer stability in view of challenges…

The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…

Volker Spätgens, head of sponsorship at German Bundesliga club FC Schalke 04, is stepping down from his role after more than nine years.

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’. Last week, St. Pa

Nordic Entertainment (Nent) Group will launch its OTT streaming service Viaplay into 10 international markets by the end of 2023, including Poland in 2021 where it has secured rights to the German Bundesliga…

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25

German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm. The extension was brokered by sports marketing agency Sportfive.

Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries

German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro