German Bundesliga

Football
Sponsorship & Marketing

The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Football
Media

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Football
Finance & Law

Karlsruher SC of German football’s 2.
Football
Sponsorship & Marketing

German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe
Football
Stadia

The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.
Football
Sponsorship & Marketing

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola
Football
Media

Sky Deutschland has reported record pay-television viewing figures for the weekend’s action from the Bundesliga, the top tier of German club football.
Football
Media

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
Football
Media

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil
Football
Sponsorship & Marketing

Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94
Football
Sponsorship & Marketing

German Bundesliga club SC Freiburg has signed up Rose Bikes, the Germany-based bicycle manufacturer, as a sponsor in a deal brokered by the Infront agency
Football
Licensing & Merchandising

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T
Football
Sponsorship & Marketing

Korean tyre brand Hankook has extended its sponsorship of German Bundesliga club Borussia Dortmund for another two years
Football
Media

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Football
Media

Colombian pay-television broadcaster Win Sports has enhanced its coverage of European club football by acquiring rights to the German Bundesliga
Football
Media

Pay-television broadcaster beIN Sports has said that its ongoing concerns over piracy have prompted it to decide against renewing its German Bundesliga rights in the Middle East and North Africa
Football
Media

Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.
Football
Sponsorship & Marketing

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe