German Bundesliga
Bundesliga clubs agree on guidelines for safe spectator return
The German Football League (DFL) has agreed on a set of guidelines for the possible return of spectators to stadiums for Bundesliga and 2. Bundesliga matches
Round-Up: Nike layoffs, esports welfare concerns, Windies Australia tour postponed, CCTV uses virtual anchor, and more
Nike is to lay off at least 500 staff at its headquarters in Oregon, US, after a loss-making second quarter - Fox Business
German monopoly commission criticises cartel office for DFL tender approval
Germany’s federal monopoly commission has criticised the decision of the country’s federal cartel office, the Bundeskartellamt, to allow the German Football League (DFL) to sell exclusive live media-rights pac…
Fortuna credits in-house strategy for Volkswagen car and dealership deal
German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.
Schalke expands Harfid deal to include sleeve sponsor rights
German Bundesliga football club Schalke 04 has upgraded its association with construction and project management company Harfid to include its sleeve sponsorship rights
Sustainability focus for Siemens in Bayern Munich extension
Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years
Flatex replaces Postbank as shirt sponsor of Borussia Mönchengladbach
Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.
Bayern Munich follow Dortmund in announcing virtual summer tour
German Bundesliga champions Bayern Munich have followed their close rivals Borussia Dortmund in announcing plans for a virtual tour after seeing their summer schedule disrupted by the Covid-19 pandemic
Sportfive signs three-year Supponor renewal, looks to roll out virtual cam carpets
The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three more years
Saudi Arabia and Bundesliga ‘hold talks’ over Mena media rights
There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East
Bundesliga domestic rights drop in value as tender results announced
The German Football League (DFL) has announced that the revenue from its domestic broadcasters for the forthcoming 2021-25 rights cycle will be €1.1bn per season, slightly down from the €1.16b
DFL awards Sky, DAZN Bundesliga domestic rights from 2021-22
The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN
Hoffenheim extend PreZero stadium naming rights deal to 2025
German football clubs TSG Hoffenheim has extended its contract with stadium naming rights sponsor, environmental service firm PreZero, a member of the Schwartz Group which owns supermarket chains Aldi…
Deloitte study highlights big five’s record €17bn turnover but flags Covid-19 impact
Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)
Next Media agency acquires Bundesliga rights in Vietnam
The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Interwetten maintains portfolio with Hoffenheim, Wolfsburg renewals
Online bookmaker Interwetten has renewed its deals with two German Bundesliga clubs – TSG Hoffenheim and VfL Wolfsburg – until 2022-23.
Organised, timely and efficient: German football shows the way out of lockdown
There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…