German Bundesliga

Football
Sponsorship & Marketing

German Bundesliga football club Fortuna Düsseldorf has extended its main sponsor contract with German chemical and consumer goods company Henkel.
Football
Technology

Germany’s Bundesliga has become the world’s first football league to work with Amazon Web Services, the cloud computing subsidiary of the retail giant becoming increasingly involved in sports broadcasting and…
Football
Sponsorship & Marketing

German Bundesliga football club Mainz 05 has said it will have a new kit partner for the 2020-21 season after choosing not to extend its deal with Italian sportswear manufacturer Lotto
Football
Media

Christian Seifert, chief executive of the Deutsche Fußball Liga, has said that there will be more of Germany’s Bundesliga matches shown live on free-to-air television from the 2021-22 season, after it…
Football
Finance & Law

German Bundesliga club FC Cologne has pulled out of a deal to run a football academy in China, but said it remains interested in co-operation with Chinese partners
Football
Marketing

Karlsruher SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.
Football
Media

Christian Seifert, chief executive of the Deutsche Fußball Liga, has suggested that Germany's Bundesliga is wary of having too many domestic pay-television partners when it agrees its next cycle of domestic …
Football
Media

A ‘9:16’ aspect ratio production format designed particularly for smartphones and social media dissemination is the latest broadcast technology feature to have been trialled in German football’s Bunde…
Football
Media

South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.
Football
Fan Engagement

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.
Football
Sponsorship & Marketing

Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.
Football
Industry Moves

Former adidas chief executive Herbert Hainer has been confirmed as the new president of Bayern Munich after he secured an overwhelming majority of votes at the Bundesliga club's Annual General Meeting
Football
Sponsorship & Marketing

German football club FC Augsburg has extended its long-term association with state lottery gambling provider Lotto Bayern
Football
Media

Deutsche Telekom is interested in the German Bundesliga domestic rights in order to boost subscribers of the company’s OTT service Magenta TV, the telco's executive board member and Telekom Deutschland c…
Football
Media

Bundesliga Pass, the over-the-top subscription service that has been developed by Germany’s Bundesliga, will primarily be used as a “complementary” service, with the lion’s share of coverage worldwide set to …
Football
Sponsorship & Marketing

The German Football Federation (DFB) is to lose software company SAP as one of its premium sponsorship partners
Football
Media

Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.
Football
Media

Satellite operator Arabsat has branded comments made by a group of major rights-holders as “irresponsible” and “disgraceful” about its alleged role in the Saudi Arabian pirate channel beoutQ dispute. Ara