German Bundesliga
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
Setanta renews Bundesliga in Eurasia, adds rights in Baltics
Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Blackstone exits DFL investment race, CVC sole bidder
CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Porsche can take 10.4-per-cent stake in VfB Stuttgart, says DFL
The German Football League (DFL) and Germany’s Federal Cartel Office have ruled that Porsche will be able to take a 10.4-per-cent stake in Bundesliga club VfB Stuttgart.
EA Sports extends Bundesliga deal until 2027
EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Ex-OneFootball CFO Kuisle takes leading DFL corporate strategy role
Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Bayern signs Bitpanda as first crypto ‘Platinum Partner’
Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Bundesliga clubs narrowly vote to enter private investor talks
The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Coupang takes Bundesliga rights off CJ ENM in South Korea
South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Hungary’s Network4 goes early with Bundesliga renewal to 2029
Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
‘I’m Just Kane’: How Skechers became part of Harry’s game
Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?
IMG extends Bundesliga archive deal to 2025-26
Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26
Bundesliga takes Konferenz concept to international broadcasters
The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.
Seifert rules out Bundesliga rights move for Dyn
Newly launched streaming service Dyn has no interest in acquiring rights to the Bundesliga when they come to market next year, founder Christian Seifert has told SportBusiness