German Bundesliga

Multiple Sports
Sponsorship & Marketing

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Football
Finance & Law

US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…
Football
Sponsorship & Marketing

German Bundesliga club Mainz 05 has further extended its deal with shirt sponsor Profine, a windows and doors manufacturer, with the pact already representing the longest-running association with a main…
Football
Media

The Bundesliga International subsidiary of the German Football League (DFL) has agreed a content deal with Indian digital media engagement platform Khel Now
Football
Sponsorship & Marketing

Cryptocurrency platform Coinbase has become a Premium Partner of Bundesliga club Borussia Dortmund in a deal brokered for the club by the Sportfive agency
Football
Fan Engagement

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.
Football
Media

Romanian pay-television broadcaster Orange Sport has added English Premier League, German Bundesliga and French Ligue 1 coverage to its European football output
Football
Industry Moves

Donata Hopfen has resigned as chief executive of the German Football League (DFL) after less than a year in the role
Football
Finance & Law

The German Football League (DFL), organising body of the top two divisions of the domestic game, has delayed talks over the potential sale of a stake in its media rights business to next year amid a lack…
Football
Sponsorship & Marketing

FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department
Football
Finance & Law

Hertha BSC is poised to become the subject of the largest acquisition to date by a foreign company in the German Bundesliga after US private equity investor 777 Partners agreed a deal to purchase the majority…
Football
Sponsorship & Marketing

Japanese sportswear and equipment company Mizuno has furthered its presence in football’s German Bundesliga by agreeing a new kit supply deal with FC Augsburg.
Football
Media

Pay-television broadcaster Sky Deutschland has agreed a sublicensing deal with the Seven.One Entertainment Group agency granting its commercial broadcasting group ProSiebenSat
Football
Finance & Law

Bayern Munich has hailed its ability to continue to perform strongly off the pitch, stating it is one of the few major European football clubs to be able to report a profit throughout the seasons impacted…
Football
Sponsorship & Marketing

German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc. Strikerz Inc
Football
Media

German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.
Football
Finance & Law

The German football league will begin a formal sales process for a sale of an equity stake in its media rights business at the end of October, with a view to wrapping up a deal in the first quarter next…
Football
Fan Engagement

The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …