German Bundesliga
Borussia Dortmund ‘legends’ to visit Vietnam as part of Next Media tie-up
German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
DFL, Lega Serie A take steps to address energy crisis
Deutsche Fußball Liga (DFL) and Lega Serie A, organising bodies of the top divisions of German and Italian club football, have made moves to address the global energy crisis and its impact on their teams …
Bundesliga finally returns to screens in Mena region in beIN deal
The Bundesliga will return to broadcast screens in the Middle East and North Africa after pay-television broadcaster beIN Sports agreed a three-year rights contract
Digital gaming platform Sorare adds Borussia Dortmund to portfolio
Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
DFL ‘hires Deutsche Bank’ to aid media rights equity sale talks
The German Football League (DFL), organising body of the top two divisions of the domestic game, is reported to have engaged financial services group Deutsche Bank to lead the potential sale of a stake…
Wolfsburg signs with Supponor for virtual ads, uniqFEED markets new edition
German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.
Bayern extends with Deutsche Telekom, Dortmund signs AIMS to regional deal
FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Lehmann departs Mainz amid clash over future direction
Mainz 05 has dismissed Jan Lehmann as its chief commercial officer and chief financial officer, citing “different and sometimes incompatible views” over the future direction of the German Bundesliga foo…
Bayern signs up Adobe to ‘digital transformation’ sponsorship
German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe
RB Leipzig agrees sleeve deal with AOC, Babista upgrades at Freiburg
German real estate developer AOC has become the shirt sleeve sponsor for Bundesliga club RB Leipzig (RBL), while men’s fashion brand Babista has upgraded to a similar deal at SC Freiburg.
Dortmund continues deal spree with Workday signing as Premium Partner
Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund
Eintracht Frankfurt to tour Japan in November
German Bundesliga football club Eintracht Frankfurt will play friendlies against Japanese J.League clubs Urawa Reds and Gamba Osaka during a tour of Japan in November
DFL ‘prepares auction for equity rights stake’ in return to investment market
The German Football League (DFL) is once again looking to sell a stake in its future broadcast rights and is preparing a tender designed to attract investment from private equity companies
Schalke finds permanent replacement for Gazprom in MeinAuto.de shirt deal
Online car retailer MeinAuto.de has become the new main shirt sponsor of top-tier German Bundesliga club Schalke 04.
MeinAuto
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami
Trive signs Bayer Leverkusen shirt sleeve deal
Multi-asset investment platform Trive has signed as the shirt sleeve sponsor of German Bundesliga club Bayer 04 Leverkusen in a two-year deal
Aroundtown retains Union Berlin ties with sleeve sponsorship
Commercial real estate company Aroundtown has maintained its association with Union Berlin by signing on as the German Bundesliga club’s new sleeve sponsor in cup competitions.