German Bundesliga

Football
Media

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
Media

Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.
Football
Sponsorship & Marketing

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
Football
Sponsorship & Marketing

Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.
Football
Media

Spanish pay-television broadcaster Movistar Plus has agreed a three-season extension to its rights deal for the German Bundesliga, the top division of German club football
Football
Media

Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Football
Media

Hungarian commercial and pay-television broadcaster TV2 has renewed a rights agreement for football’s English Premier League and signed a new deal to cover the German Bundesliga, while also preparing t…
Football
Media

Pay-television broadcaster Sky has secured exclusive rights to broadcast the top-tier German Bundesliga in the UK and Ireland for four seasons, from 2021-22 to 2024-25
Football
Finance & Law

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Football
Media

Romanian pay-television broadcaster Digi Sport has agreed a four-season extension to its rights deal for the Bundesliga, the top division of German club football
Football
Media

International sports broadcaster Eleven has renewed its German Bundesliga football rights in Belgium, Luxembourg and Portugal for the four seasons from 2021-22 to 2024-25
Football
Media

Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.
Football
Finance & Law

German Bundesliga football team Bayern Munich has said it expects the Covid-19 pandemic to cost the club €150m ($177.6m) in lost matchday revenue.
Media

Pay-television broadcasters Foxtel Group and beIN Sports have signed a new multi-year carriage and advertising sales deal in Australia
Football
Media

Media company Nordic Entertainment Group (Nent Group) has this morning unveiled its launch plans for the Netherlands through the acquisition of rights to German football’s Bundesliga and the Formula 1…
Football
Media

Sky Italia has renewed its rights agreement for the Bundesliga, the top tier of club football in Germany, until the end of the 2024-25 season, while the pay-television broadcaster has also struck a deal…
Football
Media

The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
Football
Sponsorship & Marketing

German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.