ICC Men's T20 World Cup
ICC seeks accreditation management partner
The International Cricket Council (ICC) has launched a tender process to secure an accreditation management partner for its 2020 T20 World Cup, which will be held in Australia
ICC elevates T20 to same level as Cricket World Cup
The International Cricket Council has renamed the World T20 to the T20 World Cup, officially elevating the competition to the same status as the 50-over Cricket World Cup
New South Wales unveils major event hosting drive
The Australian state of New South Wales has today (Monday) unveiled a plan to secure 10 major sporting events over the next decade in the belief the effort can drive at least Aus$1bn (€635.8m/$746.8
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.