Italian Serie A
Serie A back on French TV screens via L’Équipe
Serie A's blackout in France is finally over after L'Équipe, the digital terrestrial and streaming broadcaster, struck a two-season deal with the Italian league.
Juve lands Azimut sleeve deal, TikTok for women
Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.
Juventus’ losses deepen, but turnaround on the horizon
Juventus has seen its annual losses widen to €199.2m, but has spelled out its expectation that operating result and cash flow are soon set to be in the break-even range.
GXR clinches long-term European league deals in India
Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.
Ligue 1, Serie A pivot to D2C in tough UK market
Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Djarum-owned Polytron takes Como sleeve rights
Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Serie A sticks with Saran in 15-territory deal
Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Serie A negotiates five-year Match TV extension
Serie A will remain on Match TV in Russia until at least 2029 as - unlike some other high-profile properties - the league continues to have uninterrupted coverage in the country.
Rai nabs Serie A highlights in programming shake-up
Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage
Serie A sticks with CBS in the US in short-term renewal
CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
EXCLUSIVE: EA Sports poised to add Napoli, AS Roma to Serie A roster
EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
DAZN finalises Serie A rights deal in DACH
DAZN has renewed its Serie A rights in Germany and Austria while also acquiring rights in Switzerland for the next three years, in a deal agreed by the assembly of governing body Lega Serie A in December
Serie A takes domestic highlights, radio rights to market
A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons
Regional court upholds DAZN, TIM antitrust fines
An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Serie A lands five-year AMC deal in Czech Republic and Slovakia, issues Polish RFP
Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
DAZN, TIM renew distribution pact to 2029 after regulator approval
Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
DAZN, Mediaset extend Serie A ad sales deal
DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Serie A agrees five-year renewal to ISG virtual advertising contract
Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.