Italian Serie A

BT Sport has secured exclusive Serie A broadcast rights in the UK and Ireland from 2021-22 to 2023-24 in a deal with the Infront agency

Japanese premium engine oils brand Eneos has become the new ‘Official Motor Oil Partner’ of Italian Serie A club AC Milan.

Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…

The Saran Media Group has secured media rights to Italian football's Serie A across 17 countries spanning the Commonwealth of Independent States region, Eastern Europe and Turkey for the three seasons…

Greek pay-television broadcaster Cosmote has acquired rights to Serie A, the top division of Italian club football

Italian football’s Lega Serie A has awarded its betting video and data rights to Stats Perform, the sports data and technology company, in a three-season deal that represents a marked increase on the v…

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A

The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…

Italian Serie A football club Juventus has signed a pre-underwriting agreement with a group of four Italian and international banks to support its planned capital increase of up to €400m ($475.6m).

Italian Serie A club AC Milan has signed the Italian smartphone accessories brand Celly as a new sponsor

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9

Italian Serie A giant Juventus FC is looking to recruit a digital marketing officer to guide and coordinate online communication campaigns and enhance the development of its digital channels

Genoese bank Banca Ifis has been named as the main sponsor of Italian Serie A club Sampdoria, upgrading from the secondary shirt sponsorship position it took in the last days of the 2020-21 championship

Portuguese pay-television broadcaster Sport TV has renewed its exclusive media rights to Italy's Serie A for three seasons, from 2021-22 to 2023-24

Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.

Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.