Italian Serie A
Celly joins growing AC Milan portfolio
Italian Serie A club AC Milan has signed the Italian smartphone accessories brand Celly as a new sponsor
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Juventus seeks digital marketing officer
Italian Serie A giant Juventus FC is looking to recruit a digital marketing officer to guide and coordinate online communication campaigns and enhance the development of its digital channels
Banca Ifis upgrades to main sponsor at Sampdoria, ROInvesting renews at AC Milan
Genoese bank Banca Ifis has been named as the main sponsor of Italian Serie A club Sampdoria, upgrading from the secondary shirt sponsorship position it took in the last days of the 2020-21 championship
Sport TV renews Serie A rights to 2024
Portuguese pay-television broadcaster Sport TV has renewed its exclusive media rights to Italy's Serie A for three seasons, from 2021-22 to 2023-24
Premier Bet makes Africa-only deal with AC Milan
Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.
Cagliari secures Unipol as sponsor for current, future home
Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
Chiliz ‘$Inter Fan Token’ replaces longstanding Pirelli on Inter Milan shirtfront
Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.
A1 Bulgaria renews Serie A rights to 2024
Pay-television broadcaster A1 Bulgaria has renewed its rights to Italy's Serie A for another three seasons, from 2021-22 to 2023-24
Clivet sponsors AC Milan, supplies air conditioning for training centre
Heating and air conditioning technology company Clivet has become the ‘Air Conditioning and Air Quality Partner’ of Italian Serie A football club AC Milan.
TIM makes antitrust complaint over Sky’s Serie A content marketing
The regulatory battle over the forthcoming rights cycle to Serie A, the top division of Italian club football, has continued with Telecom Italia (TIM) filing an appeal with antitrust authorities concerning…
AS Roma reveals blockchain network DigitalBits as likely main sponsor
Italian Serie A club AS Roma has revealed blockchain network DigitalBits as its likely new main shirt sponsor, despite the absence of any official announcement
Lenovo upgrades as Inter’s back-of-shirt sponsor, Socios.com ‘favourites’ for main shirt deal
Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.
Serie A launches ITT for betting, data rights
Italian football’s Lega Serie A has invited bids for packages including media rights for the sports betting sector, data for sports betting and media sectors and data sponsor rights for the three seasons f…
Italian antitrust body commences probe into DAZN-TIM Serie A deal
Telecom Italia (TIM) has defended its contentious agreement with sports subscription service and media company DAZN for the rights to Serie A, the top division of domestic club football, after Italy’s a…
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
Juventus sets up €400m capital increase, faces €320m pandemic impact
Italian Serie A football club Juventus has confirmed plans for a capital increase of up to €400m ($474m) after stating that it expects to lose €320m due to the impact of Covid-19.