Italian Serie A
Chiliz ‘$Inter Fan Token’ replaces longstanding Pirelli on Inter Milan shirtfront
Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.
A1 Bulgaria renews Serie A rights to 2024
Pay-television broadcaster A1 Bulgaria has renewed its rights to Italy's Serie A for another three seasons, from 2021-22 to 2023-24
Clivet sponsors AC Milan, supplies air conditioning for training centre
Heating and air conditioning technology company Clivet has become the ‘Air Conditioning and Air Quality Partner’ of Italian Serie A football club AC Milan.
TIM makes antitrust complaint over Sky’s Serie A content marketing
The regulatory battle over the forthcoming rights cycle to Serie A, the top division of Italian club football, has continued with Telecom Italia (TIM) filing an appeal with antitrust authorities concerning…
AS Roma reveals blockchain network DigitalBits as likely main sponsor
Italian Serie A club AS Roma has revealed blockchain network DigitalBits as its likely new main shirt sponsor, despite the absence of any official announcement
Lenovo upgrades as Inter’s back-of-shirt sponsor, Socios.com ‘favourites’ for main shirt deal
Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.
Serie A launches ITT for betting, data rights
Italian football’s Lega Serie A has invited bids for packages including media rights for the sports betting sector, data for sports betting and media sectors and data sponsor rights for the three seasons f…
Italian antitrust body commences probe into DAZN-TIM Serie A deal
Telecom Italia (TIM) has defended its contentious agreement with sports subscription service and media company DAZN for the rights to Serie A, the top division of domestic club football, after Italy’s a…
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
Juventus sets up €400m capital increase, faces €320m pandemic impact
Italian Serie A football club Juventus has confirmed plans for a capital increase of up to €400m ($474m) after stating that it expects to lose €320m due to the impact of Covid-19.
Eleven Sports retains Serie A rights in Poland
Subscription broadcaster Eleven Sports has retained exclusive rights in Poland to Italy’s Serie A in a deal with the Infront agency.
Juventus ‘weighing up’ fresh capital increase
Italian Serie A football club Juventus has approached a number of banks as it considers a second capital increase in three years in an effort to alleviate its financial concerns, according to Reuters
Salernitana seeks new owner to avoid Serie A conflict of interest
Newly-promoted Serie A club Salernitana is seeking a new owner as it attempts to resolve conflict of interest rules that may prevent it obtaining a licence for the top division of Italian football
Foxtel and beIN extend multi-year content, advertising deal
Pay-television broadcasters Foxtel Group and beIN Sports have signed a new multi-year carriage and advertising sales deal in Australia
C More secures exclusive Serie A rights in Sweden and Finland until 2024
Pay-television broadcaster C More has secured media rights in Sweden and Finland to Italy's Serie A for the next three seasons
Serie A to hold new negotiations in bid to end Mena rights stalemate
Lega Serie A is to enter a new phase of negotiations as it continues its attempts to derive a satisfactory value from its broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24
Sky takes DAZN-TIM grievance to antitrust watchdog
Pay-television broadcaster Sky Italia has lodged an appeal with Italy’s competition authorities over the agreement between sports subscription service and media company DAZN and Telecom Italia (TIM) f…