Italian Serie A

Football
Stadia

Italian Serie A football club Udinese has joined forces with the Infront agency to utilise its Dacia Arena to test new technology designed to aid the safe reintroduction of fans to stadia
Football
Sponsorship & Marketing

Fintech brand REPX has agreed a branded pre-paid card sponsorship with Italian Serie A football club Parma, likely to be the first of many signed by the company with European football clubs
Football
Media

Telecom Italia (TIM) has clarified the nature of its support for DAZN’s bid for domestic Serie A rights as it emerged that the Italian telecoms operator would cover around 40 per cent of the proposed r…
Football
Finance & Law

Chinese conglomerate Suning has said it will focus entirely on its retail business going forward, raising questions over the future of its investments in sports properties, which include Italian football…
Football
Finance & Law

Promising signs from Serie A’s current domestic media rights auction have undermined consensus between the league’s clubs over whether to sell a stake to a group of private equity investors, according to …
Football
Media

Italian pay-television broadcaster Sky Italia has written to Serie A club presidents promising an upfront payment of €505m ($610m) if its offer for domestic rights to the Italian top tier is accepted.
Football
Media

Lega Serie A’s broadcast rights sales process in the Middle East and North Africa has been further delayed after the bid deadline was pushed back for a second time.
Football
Sponsorship & Marketing

Italian football club AS Roma has finalised an agreement with New Balance as its new kit supplier. The deal, which will begin at the start of the 2021-22 season, was first reported in October last year
Football
Media

Italian football’s Lega Serie A has postponed a vote on the award of its domestic broadcast rights from 2021-22 to 2023-24 with bids from incumbent rights-holders DAZN and Sky Italia still under consideration.
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has struck a regional sponsorship with betting operator AYX for the Asian market
Football
Media

Italian football’s Lega Serie A is to hold a meeting on Thursday to discuss the award of its domestic broadcast rights from 2021-22 to 2023-24 after clubs decided against holding a vote last night.
Football
Media

The broadcast feed for matches from Italian football’s Serie A has been pulled from PP Sports, the Chinese streaming platform owned by Suning Holdings, over non-payment of rights to the IMG agency.
Football
Sponsorship & Marketing

Italian Serie A club Udinese has signed up airline Ryanair as its latest sponsor. The brand becomes the club’s 'Official Mobility Partner' for the rest of the 2020-21 season.
Football
Media

Italian football’s Lega Serie A is to engage in private negotiations with companies interested in domestic broadcast rights after the first-round bid deadline in its invitation to tender passed this m…
Football
Sponsorship & Marketing

Russian betting operator Fonbet has signed as the new ‘Official Sports Betting Partner’ of Serie A club AC Milan in Russia and the CIS region.
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed up ride-hailing app Jeeny as a regional sponsor
Football
Media

Italian football’s Lega Serie A has pushed back the deadline for first-round bids in its domestic rights auction for the 2021-24 cycle.
Football
Sponsorship & Marketing

Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus