Italian Serie A
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Serie A clubs accept €1.7bn CVC-led investment in media company
Clubs from Italy’s Lega Serie A have accepted the offer from private equity companies including CVC Capital Partners for a 10-per-cent stake in a new entity that will manage its media-rights business.
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
Italian clubs sanctioned over ticketing, Serie A braced for €600m Covid hit
The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has ruled that nine Serie A football clubs breached best practice on the sale of match and season tickets by…
Udinese extends with Conforama for another season
Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama.
The one-year extension builds on an association which began in the 2017-18 season
Napoli joins Inter and AC Milan in signing up Starcasinò.Sport
Napoli has become the latest Italian football club to sign up sport and entertainment platform Starcasinò.Sport as a sponsor.
Atalanta becomes latest European club to sign up Replay
Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor.
The deal will run for the next three seasons, until the end of the 2022-23 campaign
AC Milan adds Etro to sponsorship portfolio
Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor
Inter Milan follows city rivals in signing Starcasinò.sport as a sponsor
Inter Milan has become the latest Italian Serie A club to sign up sport and entertainment platform Starcasinò.sport as a sponsor.
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Turner acquires final package of Italian Serie A rights in Brazil after DAZN cancellation
The Brazilian arm of US pay-television broadcaster Turner has acquired the final package of Italian Serie A rights in Brazil
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.
Inter Milan extends with Gatorade for another year, Torino and CEAT renew
Italian Serie A club Inter Milan has extended its contract with PepsiCo brand, energy drinks manufacturer Gatorade.
The brand first became the club's official sports drink in 2018
CVC-led consortium chosen by Serie A clubs for exclusive talks
Italy’s Lega Serie A has decided to enter into exclusive negotiations with a consortium involving private equity firm CVC Capital Partners over the sale of a stake in a new entity to manage its media-rights b…
AC Milan blames Covid-19 and Europa League ban for €195m loss
AC Milan will record a net loss of €195m ($230.3m) for the year ended 30 June 2020, blaming the Covid-19 pandemic and a ban from participating in the Uefa Europa League for the disappointing results.
AC Milan signs Risparmio Casa as latest sponsorship addition
Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor
AC Milan takes on supermarket group Crai as new sponsor
Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai