Italian Serie A
Media

Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
Football
Sponsorship & Marketing

Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement
Football
Media

Brazilian commercial broadcaster Bandeirantes has acquired the rights to the Italian Serie A in a one-season deal to cover the forthcoming 2020-21 campaign
Football
Sponsorship & Marketing

Italian football's Inter Milan has extended its contract with automotive brand Volvo. The supply agreement dates back to 2007 and will now extend through the 2020-21 season
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed up online gambling platform Yabo Sports as its latest regional sponsor. The long-term deal begins ahead of the 2020-21 season and covers the Asia region
Football
Media

Brazilian commercial broadcaster Band is in advanced negotiations with the IMG agency to acquire the rights to the Italian Serie A football league
Football
Finance & Law

A joint investment proposal from private equity houses CVC, Advent and FSI, and one led by a separate consortium consisting of Bain Capital and NB Renaissance Partners are reported to be leading the running…
Australian Rules Football
Events

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Football
Sponsorship & Marketing

Football video game maker Konami Digital Entertainment has signed a long-term, exclusive sponsorship with top-flight Italian football club AS Roma
Football
Finance & Law

Private equity firms CVC Capital Partners and Advent International have come together to offer €1.3bn ($1.53bn/£1.17
Football
Sponsorship & Marketing

Italian Serie A club US Sassuolo has signed a long-term technical sponsorship with the German sports brand Puma. Puma replaces Italian rival Kappa as the club’s kit suppler.
Football
Sponsorship & Marketing

Chemical and plastics multinational Radici Group – the outgoing main shirt sponsor of Serie A oufit Atalanta – will take up a new position on the club’s shirt for domestic competitions in the upcoming seaso…
Football
Sponsorship & Marketing

Trading platform Plus500 has signed as the new main sponsor of Italian Serie A outfit Atalanta, paying a club-record fee for the front-of-shirt rights
Football
Media

Global sports update and results provider LiveScore has renewed an agreement for streaming rights in the UK and Ireland to Italy’s Serie A, and further expanded its football offering with a host of other p…
Football
Sponsorship & Marketing

Italian Serie A club Sampdoria has signed a six-year kit supplier agreement with Italian sports brand  Macron until 2026.
Football
Finance & Law

Italian Serie A football club AS Roma is set to receive new American owners after the Friedkin Group agreed a €591m ($700m) deal to acquire the team.
Football
Sponsorship & Marketing

Italian Serie A club Inter Milan has signed a two-season regional sponsorship deal with the top-up and payment services brand Snaipay
Athletics
Events

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA