Italian Serie A

Football
Sponsorship & Marketing

Italian Serie A clubs AC Milan and Inter Milan have signed up video game developer Electronic Arts (EA) in exclusive licensing agreements
Football
Media

The 2020-21 Italian Serie A season is in serious danger of being left without a broadcaster in Brazil as OTT platform DAZN has cancelled its deal one year early, SportBusiness understands
Football
Finance & Law

As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has said the renewal of its sponsorship deal with Emirates will help to "redefine its partnership strategy"
Football
Finance & Law

Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again
Football
Finance & Law

The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has widened its probe into the ticketing sales process conducted by Serie A football clubs by launching proceedings ag…
Football
Finance & Law

Lega Serie A, the governing body of the top division of Italian club football, has placed a cap of 15 per cent on any potential private equity investment into a new commercial entity
Football
Sponsorship & Marketing

The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024
Football
Fan Engagement

Inter Milan has entered into a partnership with social media network Twitter that will allow the Italian football club to monetise its premium content on the platform
Football
Finance & Law

Seven groups, including Wanda Sports Group and its agency Infront, are said to have been given the green light to proceed with potential investment offers for Lega Serie A, governing body of the top division…
Football
Media

The 20 clubs from Italian football’s top-tier Serie A have decided against withholding the signal from Sky Italia, the pay-television broadcaster and rights-holder, over an ongoing row over the payment o…
Football
Marketing

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…
Football
Sponsorship & Marketing

Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season
Football
Media

Milan’s civil court has hit pay-television broadcaster Sky Italia with an injunction after an appeal from Lega Serie A over a missed rights fee payment by the broadcaster amid the Covid-19 shutdown.
Football
Sponsorship & Marketing

Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…
Events

Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.
Football
Finance & Law

A total of eight private equity funds and banks could be interested in investing in a new company to market Serie A’s media rights.
Football
Finance & Law

Italian football’s Lega Serie A has decided to continue to examine proposals from private equity investors following a general assembly meeting.