Italian Serie A
Inter signs Snaipay as regional sponsor, closes in on shirt sleeve deal
Italian Serie A club Inter Milan has signed a two-season regional sponsorship deal with the top-up and payment services brand Snaipay
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
EA Sports pens licensing agreements with AC Milan and Inter
Italian Serie A clubs AC Milan and Inter Milan have signed up video game developer Electronic Arts (EA) in exclusive licensing agreements
Serie A left without Brazilian broadcaster as DAZN exits deal
The 2020-21 Italian Serie A season is in serious danger of being left without a broadcaster in Brazil as OTT platform DAZN has cancelled its deal one year early, SportBusiness understands
“There’s a value opportunity” | Why investors are circling Serie A
As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
AC Milan: new Emirates deal will help “to redefine partnership strategy”
Italian Serie A club AC Milan has said the renewal of its sponsorship deal with Emirates will help to "redefine its partnership strategy"
Serie A | Can new investors wake football’s sleeping giant?
Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again
Brescia and Lecce join AGCM’s Serie A ticketing investigation
The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has widened its probe into the ticketing sales process conducted by Serie A football clubs by launching proceedings ag…
Serie A ‘sets 15-per-cent limit’ on private equity investment
Lega Serie A, the governing body of the top division of Italian club football, has placed a cap of 15 per cent on any potential private equity investment into a new commercial entity
Nike’s early exit allows Roma to ‘explore new opportunities’
The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024
Inter Milan to monetise premium social content through Twitter partnership
Inter Milan has entered into a partnership with social media network Twitter that will allow the Italian football club to monetise its premium content on the platform
Wanda-Infront ‘among seven contenders’ for Serie A investment
Seven groups, including Wanda Sports Group and its agency Infront, are said to have been given the green light to proceed with potential investment offers for Lega Serie A, governing body of the top division…
Serie A clubs opt against pulling signal from Sky in rights fee stand-off
The 20 clubs from Italian football’s top-tier Serie A have decided against withholding the signal from Sky Italia, the pay-television broadcaster and rights-holder, over an ongoing row over the payment o…
AC Milan enters into ‘industry-first’ deal with Roc Nation
Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…
Cygames returns to brand Juventus back-of-shirt asset
Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season
Court issues injunction over Sky Italia’s non-payment of Serie A rights fee
Milan’s civil court has hit pay-television broadcaster Sky Italia with an injunction after an appeal from Lega Serie A over a missed rights fee payment by the broadcaster amid the Covid-19 shutdown.
Serie A appoints ISG as exclusive virtual media provider for empty stadiums
Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…
#Sport4Recovery aims to unite stakeholders and push for sport’s safe return
Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.