Italian Serie A

Football
Sponsorship & Marketing

Italian football club AC Milan has signed a short-term extension to its sponsorship contract with sport, media and entertainment portal StarCasinò.sport.
Football
Finance & Law

Cash-strapped Serie-A clubs could find it difficult to agree a deal with a private equity investor because of internal politics and deep-seated rivalries, according to leading Italian financial journalist…
Football
Media

Pay-television broadcaster beIN Sports lifted its Italian Serie A blackout after reaching a financial compensation deal with the league and international rights distributor the IMG agency for lost exclusivity…
Football
Sponsorship & Marketing

Italian Serie A club Lazio has signed up high-speed train network Frecciarossa as its new sleeve sponsor. The deal begins immediately and will run until the end of the 2021-22 season
Football
Media

The IMG agency and Lega Serie A, the organising body of the top division of Italian club football, have reached an agreement over the remaining payments for international rights to Italian football’s t…
Football
Sponsorship & Marketing

Italian football club AS Roma has signed up energy specialists Edison Energia as its latest sponsor
Football
Finance & Law

Advent International has become the latest US investment firm to make a bid for a stake in Italian football’s Serie A, according to Bloomberg.
Football
Media

Qatari pay-television broadcaster beIN Sports did not show any Serie A matches on the season's restart in the 35 territories where it holds rights, amid tensions over the league's relationship with Saudi…
Football
Media

DAZN, the OTT streaming operator, has reached an agreement with Lega Serie A over the structure of its remaining payments this season for domestic broadcast rights to Italian football’s top flight, SportBusiness u…
Football
Sponsorship & Marketing

Italian mineral water brand San Bernardo has signed as the front-of-shirt sponsor of Italian Serie A club Sampdoria for the rest of the season.
Football
Media

An embargo on Serie A highlights aired by Italian public broadcaster Rai looks set to be dropped as the league returns to action this weekend
Football
Media

Global sports update and results provider LiveScore is to launch its first live streaming service, providing coverage of Italy’s Serie A and Portugal’s Primeira Liga to football fans in the UK and Ire…
Football
Media

Italian commercial broadcaster Mediaset has approached Italy’s antitrust authorities over the plans to showcase Italy’s Serie A on free-to-air television, it has been reported.
Football
Finance & Law

US investment firm Bain Capital has made "a tentative offer" to buy a 25-per-cent stake in Italian football's Serie A for €3bn ($3.4bn), according to Bloomberg. Bain is seeking to beat a €2.2bn
Football
Sponsorship & Marketing

Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…
Football
Finance & Law

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)
Football
Sponsorship & Marketing

Italian Serie A club Lazio has signed up gambling firm HQ Bet as a regional sponsor for China. The deal will run to the end of the 2021-22 season
Football
Events

Lega Serie A, the organising body of the top division of Italian club football, has said its 2019-20 season will resume with a meeting between Torino and Parma, as Italian Football Federation (FIGC) president…