Italian Serie A
Serie A media-rights tender guidelines given communications watchdog approval
Italy’s communications authority (AGCOM) has approved the guidelines for the forthcoming sale of broadcast rights by Italian football’s Lega Serie A.
Serie A ‘moves closer’ to Saturday lunchtime kick-off in play for Asian audience
Serie A, the top tier of Italian domestic football, is said to be contemplating the addition of a Saturday lunchtime kick-off time in a bid to appeal to Asian audiences
EXCLUSIVE: Round one to IMG in legal battle with Serie A as agency secures €30m discount
The IMG agency has secured a discount on its payment for the international rights to Serie A worth €30m ($33.3
Internationalisation and transformation: Dal Pino outlines his vision on Serie A debut
Transforming Serie A into a media company and ‘internationalising’ the appeal of the Italian league were the two key themes outlined by Serie A’s newly-elected president Paolo Dal Pino at his first leagu…
New Inter sponsor Carimi to offer green benefits
Italian Serie A football club Inter Milan has agreed a sponsorship deal with electrical installations and technology company Carimi
Dal Pino elected president of Serie A
Paolo Dal Pino, the chief executive of telecommunications company Telit Communications, has been elected president of Serie A, the Italian football league
Fiorentina claims blockchain first with Genuino venture
Italian Serie A football club Fiorentina has claimed a first through a partnership with Genuino that will utilise blockchain technology to certify the shirts used in matches by the team’s players.
Ganten renews Juventus sponsorship for three more years
Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season
AS Roma promotes sustainable travel through eCooltra deal
Italian football club AS Roma has signed electric scooter sharing service eCooltra as a technical sponsor
Serie A chief says Supercoppa contract must be honoured after beIN rights threat
Luigi De Siervo, Italian Lega Serie A’s chief executive, has said a “multi-year agreement” for Italian Super Cup finals to be played in Saudi Arabia that pre-dated his arrival in the role is the key i…
IMG sells Strive package to TV2 in Denmark, Norwegian service continues
The IMG agency has sold its entire portfolio of football rights that it was exploiting on its OTT service Strive in Denmark to commercial broadcaster TV2
Serie A president resigns over election investigation days before league TV channel vote
Gaetano Miccichè, the president of Italy’s top football league, Lega Serie A, resigned yesterday (Tuesday) after a month-long investigation into the circumstances surrounding his election on March 19 la…
Juventus extends global deal with Linglong Tire
Italian Serie A football club Juventus has agreed a three-year extension to its deal with Chinese tyre manufacturer Linglong
AC Milan joins Inter with DAZN presence
AC Milan has become the latest Italian Serie A football club to strike a deal for content from its in-house television channel to appear on OTT sports platform DAZN
De Siervo says Serie A could take a game abroad if Fifa and Uefa change rules
Luigi De Siervo, chief executive of Serie A, has suggested the Italian league could try to play an official game abroad, if Fifa and Uefa change their rules regarding such fixtures
IMG’s Oettle named AC Milan’s head of sponsorship sales
Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Udinese extend with back-of-shirt sponsorship, Inter signs La Molisana as supplier
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor