Italian Serie A

Football
Sponsorship & Marketing

Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio. The agreement is focused on the Italian market and will incorporate multiple activations
Football
Sponsorship & Marketing

Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8
Football
Media

Lega Serie A, the organising body of the top division of Italian club football, has reportedly decided to again delay a decision on the Mediapro agency’s €1.3bn ($1.45b
Football
Sponsorship & Marketing

Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner. The Milan-based company becomes the Official Energy Partner of both Milanese sides
Football
Sponsorship & Marketing

Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
Football
Media

Italy’s Lega Serie A has delayed its final decision on rights agency and production group Mediapro’s €1.3bn ($1.42bn)
Football
Stadia

AC Milan and Inter Milan have today (Thursday) presented two design concepts for the stadium they envision will replace the historic Giuseppe Meazza Stadium in the San Siro district of Milan, stating that…
Football
Media

Italy's Lega Serie A has announced that it will make a decision on a domestic media-rights bid from Mediapro, the rights agency and production group, on October 7 after extending its previous deadline…
Football
Sponsorship & Marketing

Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Football
Media

Satellite operator Arabsat has branded comments made by a group of major rights-holders as “irresponsible” and “disgraceful” about its alleged role in the Saudi Arabian pirate channel beoutQ dispute. Ara
Football
Sponsorship & Marketing

Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Football
Media

Subscription over-the-top platform DAZN has agreed a deal with Italian Serie A team Inter Milan for the club’s in-house television content to appear online.
Football
Sponsorship & Marketing

Sardinian companies Tiscali and 11 Travel Group have signed as the training sponsors of Serie A club Cagliari
Football
Sponsorship & Marketing

Serie A club Inter Milan has signed an ‘Official Winter Partnership’ with stove brand Edilkamin for the next two seasons.
Esports
Esports

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …
Football
Fan Engagement

Italian Serie A football club AC Milan has launched a new mobile application, claiming it will set a first for the domestic game by offering a free live stream of today’s (Monday’s) friendly match at …
Football
Sports Betting

Sports data technology company Genius Sports has been appointed as the official betting data partner of Italian football’s top division, Serie A.
Football
Stadia

AC Milan and Inter Milan have revealed their proposal for a new 60,000-seat stadium that will be the centrepiece of a €1.2bn ($1.3