Italian Serie A

Football
Sponsorship & Marketing

AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Football
Sponsorship & Marketing

Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Football
Sponsorship & Marketing

Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor. T
Football
Media

Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has issued fines totalling more than €8m ($8.95m)
Football
Sponsorship & Marketing

Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Football
Sponsorship & Marketing

Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February. T
Football
Finance & Law

Finnish entrepreneur Thomas Zilliacus has announced the launch of an investment fund targeting Serie A, the top division of Italian club football
Football
Sponsorship & Marketing

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Football
Media

Italian commercial broadcaster Mediaset will bid for a new live free-to-air rights package being offered as part of Lega Serie A’s domestic tender process, according to Marco Giordani, chief financial o…
Football
Finance & Law

Lega Serie A, organising body of the top division of Italian club football, has reappointed financial services group Lazard to act in an advisory capacity as it seeks out an investor in its media business
Football
Media

Lega Serie A clubs have given their unanimous backing to the make-up of the league’s domestic broadcast rights tender with broadcasters able to submit offers across three, four or five seasons.
Football
Sponsorship & Marketing

Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
Football
Media

Lega Serie A has announced that its next domestic broadcast rights tender will launch by the middle of next month, with the governing body of the top division of Italian club football to make a decision…
Football
Industry Moves

Italian Serie A club AS Roma has sacked chief executive Pietro Berardi, who had only been in his position for around 18 months
Football
Media

Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to Lega Serie A to sell domestic broadcast …
Football
Media

AC Milan chairman Paolo Scaroni has expressed bearishness about the Italian Serie A's impending media rights sales in contrast to comments made by Luigi De Siervo, the league's chief executive, to SportBusiness last …
Football
Sponsorship & Marketing

AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Football
Sponsorship & Marketing

Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele