Italian Serie A

Football
Sponsorship & Marketing

Serie A club AC Milan has agreed a new sponsorship deal with Off-White that will see the Milan-based fashion label become the club’s official style and culture curator.
Football
Sponsorship & Marketing

Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Football
Finance & Law

Juventus has reported a new record deficit of €254.3m ($246.1m), with the Italian Serie A club posting losses for a fifth consecutive year.
Football
Finance & Law

Italian Serie A football club SS Lazio has recorded a loss of €17.42m ($17m), less than the deficit from the previous year, but still representing a fourth consecutive season in the red.
Football
Sponsorship & Marketing

Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.
Football
Sponsorship & Marketing

Inter Milan has signed HR specialist Attal Group as its latest sponsor
Football
Sponsorship & Marketing

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Football
Stadia

Deutsche Fußball Liga (DFL) and Lega Serie A, organising bodies of the top divisions of German and Italian club football, have made moves to address the global energy crisis and its impact on their teams …
Football
Sponsorship & Marketing

Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Football
Sponsorship & Marketing

Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
Football
Sponsorship & Marketing

Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Football
Sponsorship & Marketing

Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma. Toyota replaces Korean rival Hyundai as the club’s car category sponsor.
Football
Sponsorship & Marketing

Italian Serie A club Bologna has extended sponsorship deals with US tyre manufacturer BFGoodrich and domestic water brand Acqua Valmora
Football
Media

DAZN has found itself at the centre of fresh complaints over its service in Italy following issues during its domestic coverage of the opening weekend of the 2022-23 Serie A season
Football
Media

Football-focused streaming and media platform OneFootball has acquired Serie A broadcast rights in the UK and Ireland ahead of the 2022-23 season, supplementing the league’s existing agreement with pay-television b…
Football
Media

Pay-television broadcaster Sky Italia and OTT sports subscription broadcaster DAZN have announced a new strategic agreement that will make the latter’s app available on Sky Q from August 8, with the d…
Football
Sponsorship & Marketing

Adidas is set to replace New Balance as the kit supplier to Serie A club AS Roma after the 2022-23 season, according to Italian press sources
Football
Sponsorship & Marketing

Italian football club AC Milan has signed eyewear brand Hally & Son as its ‘Official Fashion Eyewear Partner’.