Italian Serie A
AC Milan launches first NFTs on Chiliz blockchain
Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Inter adds AOA Sports to regional sponsorship portfolio
Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports
Gatorade deal highlights AC Milan’s upward curve
PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams.
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Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Infront offers to plug Serie A international rights revenue gap in return for role to 2030
Infront has submitted a proposal to Lega Serie A and its clubs that involves the payment of any shortfall in international media rights revenues during the current 2021-24 cycle and the agency becoming…
Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Roma hires Berardi as new CEO, Fienga steps aside
Italian Serie A club AS Roma has appointed Pietro Berardi to replace Guido Fienga as its corporate chief executive
Serie A to deploy virtual advertising across all matches with Supponor-developed technology
Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Pellettieri di Parma footwear brand joins growing AS Roma portfolio
Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma
LIVENow to offer LaLiga, Serie A matches in Belgium through Eleven Sports deal
Pay-per-view streaming platform LIVENow is offering customers in Belgium access to live coverage of a handful of matches from Spanish LaLiga and Italian Serie A on a PPV basis under a deal with Eleven…
Inter Milan declares record €245.6m loss
Football club Inter Milan has declared record losses of €245.6m ($284.4m) for the 2020-21 financial year, blaming the ‘extraordinary circumstances’ of the Covid-19 pandemic for the figures.
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EToro signs sponsorship deals with nine Serie A clubs
Investment platform eToro has moved into the Italian football sponsorship market, signing deals with nine Serie A clubs
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
Juventus losses hit record level of €209.9m
Juventus has seen its losses more than double to a record high of €209.9m ($245.7m) for the year ending June 30, 2021, as the Italian Serie A club saw Covid-19 badly affect its business model.
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Inter signs up Pop Caffè as Bologna inks deals with EA Sports
Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Serie A chief sees direct-to-consumer future with new production centre
Lega Serie A chief executive Luigi De Siervo has said the organisation’s new production centre will help it potentially offer matches on a direct-to-consumer basis from the 2024-25 season onwards.