Italian Serie A

Football
Sponsorship & Marketing

Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Football
Sponsorship & Marketing

Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Football
Host Broadcast & Production

Lega Serie A chief executive Luigi De Siervo has said the organisation’s new production centre will help it potentially offer matches on a direct-to-consumer basis from the 2024-25 season onwards.
Football
Sponsorship & Marketing

Serie A club Atalanta has expanded its sponsorship contract with chemical and plastics company Radici Group, while fellow Italian clubs Roma and Spezia Calcio have signed up food delivery service Uber…
Football
Finance & Law

Talks over the possible entry of private equity funding into Serie A, the top division of Italian club football, are said to have resumed, with CVC Capital Partners now out of contention, according to…
Football
Sponsorship & Marketing

Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.
Football
Media

DAZN, the multi-platform subscription broadcaster, has apologised for difficulties encountered by some customers during its broadcast output from the opening round of 2021-22 Serie A games, but has maintained…
Football
Sponsorship & Marketing

Italian Serie A club Napoli has named e-commerce giant Amazon as its sleeve sponsor for the next two years, from 2021-22 to 2022-23
Football
Media

Serie A, the top division of Italian club football, kicked off its 2021-22 season with 20 new international rights-holders in place as late contract extensions were agreed by the Infront agency in the…
Football
Media

Subscription broadcaster Eleven Sports has renewed an agreement for exclusive rights in Belgium to Serie A, the top tier of club football in Italy
Football
Sponsorship & Marketing

Italian fashion house Giorgio Armani has agreed to become the kit supplier to Italian Serie A club Napoli using its EA7 sportswear brand
Football
Media

Indian media group Viacom 18 has acquired the media rights for the Italian Serie A in the Indian subcontinent in a three-year deal with the Infront agency
Football
Media

Sports-focused streaming service and channel aggregator fuboTV has acquired multi-year rights in Canada to Serie A, the top tier of club football in Italy, as well as the Coppa Italia cup competition
Football
Media

Sports rights formerly held by Fox Sports Asia, which is shutting down next month, have attracted bids from several companies interested in taking over the Disney-owned pay-television platform's position…
Football
Media

Sky Italia has finalised an agreement with OTT subscription broadcaster DAZN that enables the pay-television broadcaster to show all Serie A matches via satellite television in bars, hotels and other public…
Football
Media

Subscription broadcaster beIN Sports and Italy’s Lega Serie A have announced a three-season rights renewal in France and Southeast Asia, along with the addition of the rights in Malaysia, Singapore and N…
Football
Media

Spanish pay-television broadcaster Movistar Plus has renewed an agreement for rights to football’s Italian Serie A until the end of the 2023-24 season.
Football
Sponsorship & Marketing

Italian energy provider Alperia, has become the ‘Official Green Energy Partner’ of Italian Serie A club Juventus.