Kentucky Derby

Horse Racing
Media

The HBA Media agency has added more events to its international horse racing portfolio with deals to distribute the rights to the Hong Kong International Races and the Triple Crown, the US thoroughbred…
Horse Racing
Sponsorship & Marketing

Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Horse Racing
Stadia

Churchill Downs Racetrack in Louisville, Kentucky is to have a new look and feel ahead of the 150th Kentucky Derby in 2024
Horse Racing
Events

Bullish results follow historic long-shot race victory by Rich Strike
Horse Racing
Sponsorship & Marketing

Triple Crown horse race aligns with luxury automaker
Horse Racing
Attendance

The 2021 Kentucky Derby attracted an attendance of 51,838 fans on May 1, representing the largest crowd at a sporting event in the United States since the Covid-19 pandemic began
Horse Racing
Media

Despite a nearly 50 per cent viewership drop, event posts an industry high
Horse Racing
Events

Move is abrupt reversal from prior plans to allow 23,000 fans to attend
Horse Racing
Events

Churchill Downs Racetrack has announced it will allow up to 23,000 fans to attend the Kentucky Derby, which was postponed from May 2 until September 5 due to the Covid-19 outbreak.
Horse Racing
Events

Churchill Downs officials do not detail planned attendance restrictions
Horse Racing
Esports

Churchill Downs, the organizers of the Kentucky Derby, has announced it will conduct a virtual running of the iconic horse racing event on May 2
Horse Racing
Events

Churchill Downs race track has announced it is rescheduling the Kentucky Derby from May 2 until September 5 due to the Covid-19 outbreak
Horse Racing
Sponsorship & Marketing

US automotive manufacturer Ford has signed a five-year sponsorship deal with the Churchill Downs racetrack
Equestrian
Sponsorship & Marketing

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Horse Racing
Sports Betting

Churchill Downs Racetrack, the home of the Kentucky Derby, has announced plans to invest $300m (€269m) upgrading its facilities.
Horse Racing
Events

One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.