Las Vegas Grand Prix
Quint named Las Vegas GP hospitality sales partner
The Formula 1 Las Vegas Grand Prix has tapped Quint as its official hospitality sales partner, working through its F1 Experiences programme to provide luxury hospitality and club tickets for the second…
American Express enters F1 with regional deal, backs Vegas GP
Financial services company American Express has made its first move into Formula 1 sponsorship by agreeing a multi-year regional deal with the organisation and its new US race, the Las Vegas Grand Prix.
Volcan de mi Tierra joins extensive Las Vegas Grand Prix sponsor roster
The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio.
Virgin Hotels named sponsor of East Harmon Zone at Vegas GP
Virgin Hotels Las Vegas has announced that it will be the official entitlement sponsor of the East Harmon Zone at the Formula 1 Las Vegas Grand Prix
Hard Rock International sponsorship added to Las Vegas Grand Prix
Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
Aristocrat Gaming strikes deal with Las Vegas Grand Prix
Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
Las Vegas approves plan to host F1 Grand Prix to 2032
Officials in Las Vegas' Clark County have unanimously approved a proposal to keep the Las Vegas Formula 1 Grand Prix on the racing calendar for at least a decade
Las Vegas GP targets 10-year stay on Formula 1 schedule
The highly anticipated Las Vegas Grand Prix is hoping to secure a 10-year contract to remain on the Formula 1 schedule until 2032 as the global motorsport series looks to further establish itself in the…
Formula 1 ‘seeks $500m revenues’ from Las Vegas GP
Formula 1 is reportedly seeking to generate $500m (€468m) in revenues from the much-anticipated debut of the Las Vegas Grand Prix this fall as the global motorsport series looks to further establish i…
MGM unveils Bellagio grandstands for F1 Las Vegas Grand Prix
MGM Resorts International unveiled plans the grandstands it will construct in front of the famed Bellagio fountains for the Formula 1 Las Vegas Grand Prix in 2023.
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
F1 to build hype for inaugural Las Vegas GP with Launch Party
Formula 1 is looking to build hype for the inaugural Las Vegas Grand Prix on November 18, 2023, by hosting a high-profile Launch Party this fall, with the event set for November 5 along the Las Vegas Strip
Lizzie Isherwood | The opportunity for US tech brands in F1
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, examines why the technology industry is upping its investment in Formula 1 and advises how best to construct an integrated, tech-focused sponsorship agreement.
Formula 1 seals deal for return to Las Vegas
The United States is set to have three races on the Formula 1 calendar from 2023 after the motor-racing championship fulfilled a long-held ambition to return to Las Vegas