League of Legends
Riot Games on a mission to turn 100m-plus League of Legends players into viewers
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Wouter Sleijffers | The journey to profitability in esports
Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.
Former Electronic Arts marketing executive Bunge joins Riot Games
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
In-game sponsorship inventory improves League of Legends sales proposition
Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
SportQuake creates new agency to tap esports sponsorship growth
Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
LCS strikes multi-year partnership with Buffalo Wild Wings
Riot Games’ League of Legends Championship Series (LCS) has struck a multi-year partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…
Bilibili lands wide-ranging League of Legends rights deal
Chinese video sharing and online-gaming platform Bilibili has agreed a wide-ranging three-year contract with US video games developer and esports event organiser Riot Games
Riot Games backs out of sponsorship with Saudi city of Neom after fan backlash
Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans
Pantamera develops DreamHack esports sponsorship
Swedish recycling company Pantamera has extended and expanded its its sponsorship with esports organisation DreamHack
Verizon ramps up esports presence with LCS sponsorship
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
Mad Lions sign Kappa sponsorship and e-commerce deal
Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier.
As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe
Levi’s and KitKat make esports sponsorship moves
Fashion brand Levi's has signed as a supplier of the Prime League, the official League of Legends league from Riot Games for all players in Germany, Austria and Switzerland
LG Electronics USA signs monitor and jersey deal with Evil Geniuses
LG Electronics USA has signed with esports organisation Evil Geniuses to make the consumer electronics company's LG UltraGear brand the team’s Official Gaming Monitor.
Riot Games offers banner advertising during LoL matches
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Barclays headlines UK League of Legends Champs in Lagardère-brokered deal
Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.