League of Legends
HP’s Omen brands sponsors Movistar Riders esports team
The HP-owned Omen brand of gaming laptops has become an official sponsor of the Spanish esports team Movistar Riders
Riot Games removes bloody imagery from game to placate sponsors
Esports tournaments featuring game developer Riot Games' new title Valorant will be required to remove graphic bloody images from gameplay
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
DreamHack, Riot and Telia unite for Northern LoL Championship
Esports organisation DreamHack, video game developer Riot Games and telecoms operator Telia have teamed up to launch a Northern European arm of the League of Legends Championship
Misfits Gaming Group lands SoFi sponsorship
Global esports company Misfits Gaming Group (MGG) has signed a sponsorship contract with digital personal finance brand SoFi
Riot Games: Exclusive country-by-country rights sales don’t suit esports
Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season
League of Legends Championship Series extends Red Bull deal, partners with Alienware
Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…
China’s Huya to stream League of Legends tournaments
Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Former adidas marketing chief McCammon and Fnatic’s Sleijffers join Excel Esports
UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…
Bilibili seals three-year China broadcast deal for League of Legends World Championship
Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Riot Games in talks over first LEC presenting sponsor
Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)
Shanghai to host 2020 League of Legends World Championship
Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host
Klevv signs as T1 esports team’s memory partner, Lagardère brokers deal
Digital memory brand Klevv has signed as the Official Gaming Memory Partner for global esports team, T1 Entertainment & Sports
Comcast Spectacor and SK Telecom’s T1 esports venture launches
Comcast Spectacor, a division of US media giant Comcast, has confirmed the launch of T1 Entertainment & Sports, a new global esports joint venture that has been established through a partnership with SK…