League of Legends
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Esports and the city: How smaller European cities are transforming their image via video games
Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.
PSG and Schalke 04: The football clubs imagining a future without football
PSG and Schalke pioneer football club involvement in esports
PSG targeting Asian youth, Schalke broadening European brand
Both clubs believe gaming is the future of entertainment