March Madness
American Gaming Association expects $15.5bn in March Madness bets
One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…