Melbourne Cup

Horse Racing
Industry Moves

The Victoria Racing Club (VRC), which runs Australia’s showpiece horse racing event, the Melbourne Cup, has appointed Kylie Rogers as its new chief executive.
Horse Racing
Media

The Melbourne Cup, Australia’s showpiece horse racing event, has a new free-to-air home after commercial broadcaster Nine Entertainment signed off a six-year contract with Victoria Racing Club (VRC) a…
Horse Racing
Media

Media group Nine Entertainment is the front-runner to secure domestic free-to-air media rights to the Melbourne Cup, Australia’s showpiece horse racing event, after its rival Seven West Media withdrew f…
Horse Racing
Media

Australian commercial broadcaster Network Ten has elected to withdraw from the process to potentially retain its free-to-air rights for domestic horse racing showpiece the Melbourne Cup, stating such a…
Horse Racing
Media

Australian gambling and entertainment group Tabcorp has expressed interest in acquiring domestic broadcast rights to the Melbourne Cup, the country's showpiece horse racing event, according to multiple…
Horse Racing
Sponsorship & Marketing

Japanese automotive manufacturer Lexus has agreed a two-year contract extension which will see it remain as principal partner of the Victoria Racing Club (VRC) and its showpiece horse race, the Melbourne…
Horse Racing
Fan Engagement

Victoria Racing Club has announced a new ticketing agreement with Ticketmaster Australia
Horse Racing
Media

HBA Media, the horse racing media rights agency, has agreed deals with a number of broadcasters for the Melbourne Cup, Australia's most prominent horse racing event
Horse Racing
Technology

Melbourne's Flemington horse racing track will appear on virtual, NFT-powered horse racing platform Zed Run under a deal with Victoria Racing Club