Milan-Cortina 2026
Salomon ups sponsorship profile as Milan-Cortina 2026 ‘Premium Partner’
French outdoor sports brand Salomon has made its biggest sponsorship deal to date by signing as a top-tier ‘Premium Partner’ of the Milan-Cortina Winter Olympics in 2026.
IOC approves changes to Milan-Cortina 2026 sports programme
Four events on the programme for the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo will feature new formats and names following approval by the executive board of the International O…
Milan-Cortina 2026 lays out €1.5bn budget plan
The organising committee for the 2026 Winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo has informed the International Olympic Committee (IOC) that its budget for the event will be around €…
Randstad signs domestic Milan-Cortina deal, Coca-Cola tags Paris torch relay
Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina
Esselunga deal kicks off 2026 Winter Olympics domestic programme
Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
Milano Cortina 2026 ‘raises financial concerns’ with Italian government
Local government bodies involved with organising the Milano Cortina 2026 winter Olympic and Paralympic Games have raised concerns with the Italian government over the funding plan for the event and have…
CTS Eventim to operate Milan’s planned 16,000-seat Olympic arena
German ticketing and live entertainment company CTS Eventim has been awarded a contract to plan and construct a new 16,000-seat arena in Milan, with the venue scheduled for completion in 2025 ahead of…
IOC to introduce new global hospitality model from Paris 2024
The International Olympic Committee has teamed up with the International Paralympic Committee and the organising committees of the 2024, 2026 and 2028 Olympics to introduce a new global hospitality model,…