MLB

Multiple Sports
Media

Rights in German-speaking countries to Major League Baseball (MLB), Nascar, Conmebol and Asian Football Confederation (AFC) competitions are switching to channels operated by Sportdigital in a deal with…
Baseball
Media

Diamond Sports Group has outlined plans to drop all but one of its 12 regional Major League Baseball broadcasting rights contracts, a move that has blindsided MLB.
Baseball
Media

Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
Multiple Sports
Sponsorship & Marketing

Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
Baseball
Sponsorship & Marketing

Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season. 
Baseball
Sponsorship & Marketing

World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
Baseball
Sports Betting

It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
Baseball
Sponsorship & Marketing

The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
Baseball
Media

Major League Baseball is taking over production and distribution of San Diego Padres games with immediate effect after Diamond Sports Group, the owner and operator of 19 Bally Sports regional sports networks…
Baseball
Stadia

Major League Baseball (MLB) franchise the Oakland Athletics has taken a significant step towards relocating to Las Vegas after signing a binding purchase agreement for land on which a new ballpark could…
Baseball
Industry Moves

Major League Baseball franchise the Seattle Mariners has appointed Chris Voigt, a former marketing executive at the International Olympic Committee, as its senior vice-president of corporate partnerships
Baseball
Media

Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Baseball
Sponsorship & Marketing

Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Baseball
Finance & Law

Major League Baseball’s Los Angeles Angels owner Arte Moreno announced that they have retained Galatioto Sports Partners as financial advisors to assess strategic options, including the possible sale o…
Baseball
Sponsorship & Marketing

MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
Baseball
Sponsorship & Marketing

Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.