MLS

Football
Media

Major League Soccer’s decade-long, $2.5bn-plus global streaming rights contract with Apple may end up being one of sport’s greatest-ever media deals, commissioner Don Garber has claimed.
Football
Sponsorship & Marketing

Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
Football
Sponsorship & Marketing

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Football
Fan Engagement

Mobile carrier T-Mobile is providing Major League Soccer's MLS Season Pass on Apple TV free to its customers and Metro by T-Mobile customers under a company promotion
Football
Industry Moves

Major League Soccer’s Houston Dynamo Football Club has announced that majority owner and chairman Ted Segal has finalized the buyouts of Gabriel Brener, Oscar De La Hoya, and Ben Guill to increase his o…
Football
Data

Major League Soccer has concluded its second major piece of business in the space of a month, agreeing an eight-year betting data and streaming rights agreement with IMG Arena, the betting division of…
Football
Sponsorship & Marketing

US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams
Football
Sponsorship & Marketing

The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor
Football
Media

The 2021 Major League Soccer All-Star Game proved a mixed success on domestic television in the United States, gaining record ratings on the Spanish-language Univision/TUDN but historic lows for the English-language…
Football
Sponsorship & Marketing

The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.
Football
Events

Major League Soccer is poised to announce that the 2021 MLS All Star Game will feature the league's leading players taking on their counterparts from Mexico's Liga MX at Banc of California Stadium in Los…
Football
Events

President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.
Football
Sponsorship & Marketing

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.
Football
Governance

Major League Soccer is reportedly finalizing plans to resume its 2020 season in home markets following the MLS Is Back Tournament in Orlando, Florida
Basketball
Governance

MLS also reports zero positives after its initial issues in Florida
Football
Events

Major League Soccer suffered a fresh blow over the weekend after a scheduled game between Toronto DC and DC United at the MLS Is Back Tournament in Orlando, Florida, was postponed for the second time
Football
Events

Fox Sports has announced that its broadcast coverage of the MLS Is Back Tournament in Orlando, Florida, will feature artificial crowd noise
Football
Sponsorship & Marketing

MLS franchise DC United has signed up Washington convention and sports specialists Events DC to a short-term sponsorship