NBA

Basketball
Governance

The National Basketball Association (NBA) has extended its hosting agreement in Mexico City but remains “many years off” establishing a team in the most populous city in North America.
Basketball
Sponsorship & Marketing

The Dallas Mavericks and Sacramento Kings are the latest NBA franchises to secure jersey patch sponsors for the 2024-25 season – leaving three teams without a main jersey sponsor.
Basketball
Sponsorship & Marketing

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Basketball
Media

Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
Basketball
Sponsorship & Marketing

Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
Basketball
Media

BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.
Multiple Sports
Sponsorship & Marketing

Rights include first founding partner status for the $800m transformation of Capital One Arena.
Basketball
Media

The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.
Basketball
Data

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Basketball
Media

Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.
Basketball
Media

The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.
Basketball
Media

The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Basketball
Media

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Basketball
Media

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
Basketball
Sponsorship & Marketing

NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US
Basketball
Media

A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.
Basketball
Sponsorship & Marketing

Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Basketball
Sponsorship & Marketing

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…