NBA
YMCA badges Atlanta Hawks jersey in purpose-led patch deal
The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
BeIN tweaks NBA deal in France to include all Wembanyama games
BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…
Sphere named jersey patch partner after 18-month search by New York Knicks
Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor.
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New name, familiar home for NBA rights in the UK
TNT Sports, UK pay-television broadcaster, has acquired exclusive National Basketball Association broadcast rights in a multi-year deal announced this morning
NBA lands DACH free-to-air exposure with ProSiebenSat.1
German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
DAZN retains NBA rights in Germany ahead of season tip-off
DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
NBA bolsters Setanta’s Philippines portfolio
Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Heat and Hornets sign jersey deals, Nuggets patch still on market
The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
NBA coverage on Globo’s SporTV to end
Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
Fox ‘highly unlikely’ to join NBA rights race, says Murdoch
Fox Corporation is “highly unlikely” to bid for the next set of domestic broadcast rights to the NBA basketball league, according to the company’s executive chair and CEO, Lachlan Murdoch.
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PayPal agrees jersey patch extension with new Phoenix Suns ownership group
The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season
ESPN expands NBA deal in Australia
ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…
Warriors and Curry the top NBA brands on Chinese social media, Mailman reports
The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
NBA merchandise distributed across India under deal with Reliance
The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
TV2 Denmark follows NFL swoop with NBA renewal
TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
Plus500 takes up new branding opportunity with Chicago Bulls
NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…
Sky retains NBA rights in UK and Ireland
Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
TV4 Media renews NBA rights, acquires WNBA in Sweden
TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA.
The rights will be exploited on its pay-television channels C More and Sportkanalen