NBA

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.

The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner. The

The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

The NBA's China arm has agreed a deal with global fitness content company Les Mills to produce basketball-based gym classes

Major League Baseball's Milwaukee Brewers have moved up the start time of their upcoming home game against the Kansas City Royals to avoid a conflict with Game 6 of the National Basketball Association…

Polish pay-television broadcaster Canal Plus Polska has extended its agreement with National Basketball Association for two seasons, covering 2021-22 and 2022-23

The National Basketball Association has announced that the 2021 NBA Draft will be held at Barclays Center in Brooklyn, New York, on July 29

The NBA has combined traditional in-venue and in-market assets with new virtual and digital inventory that directly stemmed from the league's response to the Covid-19 pandemic to help showcase its new and expanded sponsors during the 2021 NBA Finals.

NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…

Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content

Dutch pay-television broadcaster Ziggo Sport has reportedly lost its National Basketball Association broadcast rights from next season

Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent

The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers