NBA

Basketball
Sponsorship & Marketing

A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year
Basketball
Industry Moves

NBA communications executive John Acunto has joined marketing and communications agency FINN Partners as a senior partner in the agency’s new sports division.
Basketball
Media

French pay-television broadcaster beIN Sports will from today (Tuesday) devote one of its overflow channels exclusively to archive content from the National Basketball League
Events

The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus
Basketball
Media

Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…
Basketball
Marketing

The New York Knicks has appointed marketing agency Translation to create a new brand image for the team and help it reconnect with its fanbase after coming bottom of the table for the 2018-19 season and…
Basketball
Events

After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.
Basketball
Sponsorship & Marketing

The National Basketball Association’s Charlotte Hornets has renewed its jersey patch sponsorship with online loan platform LendingTree.
Basketball
Events

The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…
Basketball
Media

The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
Basketball
Sports Betting

The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).
Basketball
Sponsorship & Marketing

The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.
Basketball
Events

The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.
Basketball
Sponsorship & Marketing

HDTV brand Vizio has signed a season-long partnership with the NBA’s LA Clippers.
Basketball
Events

A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…
Basketball
Sponsorship & Marketing

NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani
Basketball
Sponsorship & Marketing

The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
Basketball
Sponsorship & Marketing

The NBA’s Utah Jazz has extended its jersey patch deal with software brand Qualtrics in support of the ‘5 For The Fight’ cancer research campaign. T