NCAA March Madness
March Madness to generate record-level wagering activity
Return to normal tournament operations, expanded betting options fuel optimism
Dollar Shave Club becomes official razor of NCAA, March Madness
Unilever brand Dollar Shave Club has become the official razor of the National Collegiate Athletic Association and the March Madness men's college basketball tournament
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Helbiz Media adds NCAA rights to Italian offering
Helbiz Media, a division of US-based micro-mobility company Helbiz, has acquired rights in Italy to American football and basketball championships organised by the National Collegiate Athletics Association…
TV3 signs ESPN deal for NCAA basketball coverage in Baltics
Baltic media group TV3 has agreed a content deal with ESPN Sports Media for NCAA men’s college basketball.
Independent report details NCAA gender disparities
Equity review recommends joint Final Four for two Division I basketball tournaments
NCAA’s Emmert orders inquiry into tournament disparities
Governing body to investigate how facility plans differed so greatly for men's, women's basketball tournaments
March Madness produces record ad sales for CBS, Turner
Return of tournament after last year's cancellation creates pent-up demand
NCAA finalizes contingency plans for March Madness
Governing body sets provisions if teams must vacate due to Covid-19
NCAA places all of 2021 March Madness in Indiana
Governing body seeks to manage ongoing impact of Covid-19 pandemic
NCAA in talks to stage all of March Madness in Indianapolis
The National Collegiate Athletic Association has announced it is planning to stage its entire men’s basketball tournament at a single-city location in 2021 to mitigate the risks of the ongoing Covid-19 p…
NCAA takes dim view of all-inclusive basketball tournament
Governing body says there are no plans to deviate from current format
ACC basketball coaches advocate for all-inclusive tournament
Idea would expand national tournaments to nearly 350 schools
NCAA payments to schools less than half of projections
Covid-19 pandemic creates sharp reductions in outlays to member schools
NCAA to ban general public from upcoming basketball tournaments
Move shifts much-beloved March Madness to essentially empty venues
WarnerMedia, CBS Sports say NCAA tournament coverage plans unchanged amid virus crisis
Networks say there have been no reductions in crews or production plans for marquee event
UMBC looks to ensure its March Madness Cinderella story has lasting impact
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
US Bank Stadium to make a loss hosting Final Four, but publicity will help secure more events
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII
Two large events at US Bank Stadium secured on back of $5.2