NFL

NFL
Media

Commercial broadcaster ITV has secured a three-year deal for free-to-air rights to the National Football League in the UK and Ireland, from 2022 to 2024
American Football
Data

Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…
NFL
Media

Free-to-air broadcaster Seven Network has renewed its rights in Australia for the National Football League for three years, 2022 to 2024. Seven will continue to show live coverage of 50 games per season
NFL
Industry Moves

DAZN Group’s Laura Louisy has joined the National Football League in the role of director, international media strategy and business development.
NFL
Media

Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has retained rights to American football’s National Football League for five more years.
NFL
Media

Saudi Arabian state-owned media company Saudi Sports Company has announced its acquisition of National Football League rights. The broadcaster has announced a three-year agreement for the rights
American Football
Media

OTT sports platform DAZN is to launch a 'conference' style NFL show in Germany this season called NFL ENDZN, becoming the first broadcaster outside the US to adapt the NFL's existing, popular RedZone format
American Football
Media

Screach, the live sports streaming and advertising platform built specifically for commercial venues, has secured an agreement with the National Football League to deliver content in Poland
American Football
Media

Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio
Multiple Sports
Sports Betting

Mark Locke, the chief executive of sports data and betting services operator Genius Sports, has predicted that the company’s new supplier agreement with US betting and gaming operator DraftKings will b…
American Football
Sponsorship & Marketing

Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.
American Football
Media

Key league event essentially draws even with 2019 audience
American Football
Media

The National Football League reaffirmed its position as the most valuable property in the United States media landscape when the first round of the 2021 NFL Draft on April 29 outdrew the Oscars for the…
American Football
Events

Event for now is most-attended sports function in the US since pandemic started
American Football
Media

SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another
American Football
Events

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, media…
American Football

James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
American Football
Sponsorship & Marketing

The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso